Even though they spent much more time at home in 2020—and spent much of that time improving those homes—homeowners continue to have little desire to waste time cleaning, painting, and staining their exteriors.
In its recently released Q4 2020 Home Design Trends study, the American Institute of Architects (AIA) found low maintenance and durability to be the exterior detail homeowners were most interested in, with 62% of architects reporting increasing interest, nearly the same as the year before. (Data is calculated by the percentage of architects reporting “increasing” minus percentage reporting “decreasing.”) Products that offer the look of wood without the associated maintenance, such as TruExterior poly-ash siding, can combine authenticity and a natural look with high performance and resistance to rotting, warping, and cracking.
Though farther down the list, fire-resistive design and materials saw growing interest, with 32% of architects reporting increased popularity in 2020, up from 29% in 2019.
When it comes to home styles, contemporary looks were the most popular feature, with 50% of architects reporting popularity increasing, down slightly from 54% the year before. Modern Farmhouse saw a perhaps not surprising decline, with 33% of respondents reporting increasing popularity versus 41% in 2019.
Interest in front porches is growing, with 38% of architects seeing increasing popularity in 2020 compared to 31% the year before.
Among neighborhood/community options, infill housing was the most popular, with 61% of architects reporting increasing interest (slightly less than 64% the year before), followed by multi-generational housing, which rose sharply from 41% in 2019 to 54% in 2020. Also noteworthy was high-density housing, which plummeted from 55% of architects reporting increased interest in 2019 to just 34% in 2020. The dramatic drop may be a side effect of the COVID-19 pandemic, with homeowners desiring outdoor space and places to grow their own food.
In AIA’s Q3 2020 Home Design Trends study, the association reported a continued softening in home size, with -11% of architects reporting home square footage increasing minus those reporting it decreasing. Interest in larger homes dropped even farther, to -22%, for entry-level/affordable homes. Custom home sizes stayed steady.
And of course, outdoor living continues to be popular, with 53% of architects reporting increasing interest; however, there was a large drop versus 2019, when 68% reported increasing interest. Interest in blended indoor/outdoor spaces also hovers near 50%
To view the full quarterly reports, as well as an archive of the studies from the past few years, visit the AIA Home Design Trends Survey.