Celebrate National Home Remodeling Month With Resources and Tools

Celebrate National Home Remodeling Month With Resources and Tools

May brings sunny skies and warmer temps—and the NAHB’s National Home Remodeling Month. This annual celebration recognizes remodelers and the remodeling industry with resource, tools, spotlights, and discussions. Westlake Royal Building Products™ is proud to sponsor this important event for the third consecutive year.

Throughout the month, remodelers can access an exclusive tool kit with marketing tools and social media templates to craft top-notch local media campaigns along with the latest industry news to help you stay ahead of market trends. NAHB also will be hosting two Shop Talk discussions May 9 and May 23 and a webinar on May 18. These sessions will include conversations with industry experts aimed at assisting professionals in developing strategic marketing plans for their remodeling businesses in addition to helping them understand how leveraging social media can expand a company’s reach.

And be sure to follow along on social media, using the hashtag #NAHBRemodelers, to share your own insights and read commentary and tips from peers and other experts.

National Home Remodeling Month graphic

Westlake Royal Building Products is the title sponsor of National Home Remodeling Month.

“We’re excited to continue our support of the remodeling industry by sponsoring this initiative for the third year in a row. Remodeling is more than just a project; it’s a pathway to happiness for homeowners looking to transform their living spaces without the stress of moving. It’s about creating more room for cherished memories, enhancing energy efficiency for a greener future and ultimately, increasing the value of one’s home,” said Steve Booz, vice president, marketing & product management at Westlake Royal Building Products. “We’re thrilled to be part of this journey and to support NAHB’s members in their dedication to excellence and customer satisfaction.”

To get started and access tools and events, visit NAHB’s National Home Remodeling Month landing page.

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What Home Buyers Want the Most

What features are most in demand from new-home buyers? NAHB sought the answers in its latest “What Home Buyers Want” report. Among the top and/or fastest-growing in-demand features were laundry rooms, patios, and home security.

The Top Features Home Buyers Want

In the What Home Buyers Want study, buyers were given a list of more than 200 home and community features and asked to rate them as “essential,” “desirable,” “indifferent,” or “do not want.”

According to Eye on Housing, of all the features in the study, there were 13 that ranked “essential” by at least 80% of respondents:

  1. Patio (86%)
  2. Laundry room (86%)
  3. Energy Star-rated windows (83%)
  4. Exterior lighting (82%)
  5. Ceiling fan (81%)
  6. Garage storage (81%)
  7. Front porch (81%)
  8. Hardwood (81%)
  9. Full bath on main level (80%)
  10. Energy Star appliances (80%)
  11. Walk-in pantry (80%)
  12. Landscaping (80%)
  13. Table space in kitchen (80%)
Laundry rooms are a top feature in the What Home Buyers Want report.
Photo credit: Adobe Stock

In addition, there were a handful of features that made tremendous gains in popularity over the past decade. All were in the area of technology, including security cameras (climbing 36 percentage points in 12 years), wired home security systems (35 percentage points), and programmable thermostats (31 percentage points). 

What Homebuyers Want in Exteriors

When it comes to exterior design styles, Eye on Housing found no national consensus in the study. “At best, a plurality of 34% would prefer to purchase a ‘traditional’ home (rooted in historic styles), while a smaller 26% would rather buy a ‘contemporary’ home (clean lines, sloped roofs, expansive windows),” Rose Quint reported. “Far smaller shares of 17% and 12% of buyers, respectively, would choose a ‘modern’ home (bold, boxy, flat roofs) or a ‘transitional’ home (contemporary design with traditional cues).

Delving further into in-demand exterior features, consider the results of AIA’s quarterly Home Design Trends survey. In its Q4 2023 edition, examining Neighborhood and Community Design, the survey reported that “low maintenance/durability” continue to be the most popular feature, with 59% of architects reporting increasing interest. Unlike the NAHB study, the AIA survey found contemporary styling to be most common, with 51% of architects reporting increasing interest, down just 1 percentage point from 2022.

To learn more about what’s in demand, the full “What Homebuyers Want” report is available for purchase here.

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